KFC has started hiring college “hotties” to hand out KFC certificates while wearing outfits that say “double down” on their butts (putting a sandwich name that has no buns on their buns). KFC started this in Louisville Kentucky, and it worked so well that they are planning on expanding it to three more campuses soon. KFC’s marketing for primarily young men seems to be working and getting a lot of attention. The National Organization for Women is very unhappy that KFC is “using women’s bodies to sell fundamentally unhealthy products.” The chief marketing manager at KFC said that this was just another way to make the double down sandwich even more head turning.
I think that KFC should not have started this promotion. Sadly, this type of marketing works. KFC is raising even more awareness about their new sandwich and making their advertisements more personal. Each of the girls who work for KFC also gets $500 dollars. By starting this promotion, however, it has made a lot of women angry about how other women are being used as advertising tools, and have stopped going to KFC to boycott. In reality, many different companies and advertising agencies use gender roles to sell more of the products.
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